WTF is
?
?
Two friends. One dream. Zero bullshit.
Fleurette was born far from trends, algorithms, and the noise of modern life.
It started in a small neighborhood in Lausanne, Fleurette— the place where we grew up, where we learned to keep things simple, where friendships were built for real, not for the cameras.
We didn’t want to build another “brand”.
We wanted to bring back a feeling — something almost lost today.
Late-night talks without phones on the table. Love, freedom, nostalgia.
Life before everything got… complicated.
Fleurette. is our way of fighting back against the noise.
Clean cuts. Raw materials. Vintage inspiration.
Pieces you wear because they feel real — not because someone told you they’re trending.
Every item is designed the same way we live:
simple, intentional, raw, and with care.
The kind of clothes you can train in, live in, break in — and that only look better with time.
No fake stories. No marketing fiction.
Just two guys who wanted to share the vibe that shaped them.
